METHODS FOR ANALYZING FINANCIAL MARKETS IN THE DIGITAL ECONOMY

Аңдатпа

Annotation. The purpose of this article is to study and summarize the principles, methods and value characteristics of generally accepted types of analysis of financial instruments and an alternative type of analysis of behavioral finance, which have become relevant due to the development of the digital economy. The development of the economy constantly requires the mobilization, distribution and redistribution of financial resources between its spheres and sectors. Financial markets play an important role in this process. Financial markets act as a means of ensuring the normal functioning of all sectors of the economy, as well as a means of combining state, institutional and individual interests, protecting the population's money from inflation and improving its financial situation. As a result of the study, the main aspects of behavioral finance are highlighted, and examples of the most common mistakes of investors are given. The use of the investor sentiment index is proposed for assessing the state of the market and for more efficient forecasting of financial instruments. With this index, government agencies can track financial risks that arise from speculation by the media and financial analysts. The results of the study can be of significant importance in both the investment and political spheres. In the political arena, instability can have a negative impact on the functioning of markets and the pricing of assets within the state and in the international market. If a change in investor sentiment is added to financial risks, this leads to capital outflow and financial instability in the country, but using only the method based on building an investor sentiment index is not recommended.