International Sciences Reviews: Social Sciences series, Vol.4, No.4, 2023РАЗВИТИЕ ИНТЕРНЕТ МАРКЕТИНГА В КАЗАХСТАНЕТенденции

Аңдатпа

Annotation. The article presents the prerequisites and main points of the development of internet marketing in Kazakhstan. At the present stage, the rapid development of Information Technology has a great impact on the growth of the economy and business both in Kazakhstan and around the world. Since the pandemic, it has been favorable for businesses to go online to find their target audience, attract customers, and internet marketing played a key role in this, since in order to find customers, it was necessary to use marketing on the internet, actively using its tools in the process. In the work, the author notes the definitions of internet marketing proposed by foreign scientists, the history of development, and gives statistical data