DIGITAL TRANSFORMATION AND INNOVATION: NEW TRENDS AND ITSFUTURE IN THE FINANCIAL MARKET OF KAZAKHSTAN

Abstract

The article discusses the main directions and new trends of digital
transformation in the financial market of Kazakhstan. Digital banking, fintech startups
and the development of blockchain technologies have a positive impact on financial services. The article also discusses the impact of digitalization on the financial market
and the possible benefits of innovative solutions in this area in the future. The results of the study show that the financial market of Kazakhstan is aimed at increasing competitiveness and strengthening its position at the international level. This article discusses how digital transformation and innovation have occurred in the financial
market of Kazakhstan. The article discusses the development of digital banking services, the growth of fintech startups and the impact of blockchain technologies on
the financial sector.