IMPROVING THE EFFICIENCY OF THE USE OF LABOURPOTENTIAL IN RURAL AREAS IN THE CONTEXT OFDIGITALISATION OF THE ECONOMY

Abstract

The population is the basis for the formation of labour resources and the supply of work on the labour market. The number, structure and density of the population have a significant impact on the level of human resourcesin rural areas, its development, and the level of natural resources utilisation. It is important to define the efficiency criteria in order to determine the prerequisites for improving the efficiency of the labour potential of rural areas. The labour potential of rural territories determines the opportunities to participate in the production of public goods and increase reproduction. There is no common indicator that determines the effectiveness of labour potential and the conditions of its formation. However, in our opinion, the main prerequisites for the efficiency of rural labour potential are:
- socio-economic (development of the sectoral structure of the region, structure of the labour market, level of employment by sector of the economy, socio-productive conditions,
distribution of the population by standard of living, consumption structure); - technological development and digitalisation (development of enterprises with innovations, training of employees related to the development and use of ICT,share of Internet users). The article shows that.