OPTIMIZATION OF THE COSTS OF DEALING WITH TRADE ANDINTERMEDIARY ORGANIZATIONS ON THE EXAMPLE OF AN ENTERPRISE

Abstract

This study is based on the fact that as the economy develops, the issue of
profitability of production and sale of products in conditions of limited purchasing power and economic crises, both internal and external, becomes acute. As a result, cost optimization at all stages of production and sales is the main task of both manufacturers
and trade intermediary organizations. Sales is important due to the fact that the organization of sales processes through
intermediaries or the manufacturer itself, in accordance with the totality of market and production factors, is concentrated as a result of the marketing activities of the enterprise.
The restructuring of the sales system is associated with great organizational and
psychological difficulties.