HOW DOES ARTIFICIAL INTELLIGENCE CHANGE THE FUTURE OF DIGITAL MARKETING?

Abstract

The potential of artificial intelligence (AI) with machine learning algorithms is rapidly changing the business world and creating new marketing trends. In this article, we consider the role of artificial intelligence in marketing and the strategic basis for its implementation. We provide an overview of artificial intelligence marketing solutions and its design. In our opinion, artificial intelligence will radically change both marketing strategies and consumer behavior and open up new opportunities for marketing industries and businesses. In the future, artificial intelligence will become a new area of business and commercial management. There is a new future trend of integration of computer science and business management. The article presents ideas for introducing intelligent ideas into business, especially marketing, designing innovations and introducing new skills to the marketing team that require new technologies.